Craig Davidiuk, Ultimate Promotions
MEMBER SPOTLIGHT: CRAIG DAVIDIUK "ULTIMATE PROMOTIONS"

 January 8th, Social Butterfly Club Member Interview: Craig Davidiuk
Reporter: Alice Zhou

Ultimate Promotions is a is a two staff promotional product company based in Squamish, BC that was founded by Craig “the idea guy” Davidiuk in 2003.  His nick name came from his unique ability to come up with unique ways to target his product selection to meet the clients need.  His “ace up the sleeve” a new web based product batabase that allows for lightening fast product searches and hard to find items.  Website visitors have access to the same technology.  Davidiuk has also been importing directly from Asia for several years.

MEMBER SPOTLIGHT: CRAIG DAVIDIUK
"ULTIMATE PROMOTIONS"

January 8th, Social Butterfly Club Member Interview: Craig Davidiuk
Reporter: Alice Zhou

Ultimate Promotions is a is a two staff promotional product company based in Squamish, BC that was founded by Craig “the idea guy” Davidiuk in 2003.  His nick name came from his unique ability to come up with unique ways to target his product selection to meet the clients need.  His “ace up the sleeve” a new web based product batabase that allows for lightening fast product searches and hard to find items.  Website visitors have access to the same technology.  Davidiuk has also been importing directly from Asia for several years.

Davidiuk tells me that he is a 3rd generation entrepreneur, and spent 8 years previously working for his family business Juniper Emblems, an pin/lapel manufacturer in Alberta.  During his time there, he honed his skills in graphic design, marketing, sales, finance and management.  These diverse skills helped propel Davidiuk’s current business to thrive in Squamish and beyond.  25% of his clients are within the Events, Conference and Fundraising industry, 25% comes from the provincial and municipal government, and 50% comes from individual business owners.

Davidiuk is an active member of Tourism Vancouver, Squamish and Whistler Chambers of Commerce and acts as the business writer for “The Squamish Chief”.  His favorite clients are people from the special events and tourism industry, as it is always exciting, creating and challenging.

When asked what unique products he has made recently, he displays a custom made bike cog keychain that acts as a bottle opener that was for “The Squamish Gear Jammer” mountain bike race.  This item came in around $2.50 each for an order of 500.  

Next, a pair of logo imprinted flip-flops for the Victoria Hospice’s big fundraiser “Swimathon” in 2006.  These $8 dollar flip-flops leaves their logo in the sand!  An economical way to leave a good impression.


When asked why he is in this business, Davidiuk answers “It always keeps me guessing.  Today I got a call from London, UK inquiring about 30,000 yellow rubber ducks!”  “On Dec 4th, we got a call from an Ad agency to make 4000 Christmas imprinted balls in 7 working days at the height of the Christmas season.  They had to be a certain color and certain size, it was a nail biter, but we did it.”


Davidiuk came across as a very dynamic and driven individual, who is ahead of the trend and likes to help finding solutions for the everyday business professional.  When I asked him about his thoughts about education and what skills young people need to succeed.  He recommends “Don’t always listen to others in terms of business methods.  You might have to invent your own way.  My business model defies the industry norm.  We handle the same work load as shops with triple the staff.  We were also told it was too risky for a small company like ours to import.  Don’t let other people’s fear hold you back!  The advent of the internet blurs geographical boundaries.  Develop a diverse set of skills. “

His “tool box” allows for a lean and mean business that can compete with the bigger promo houses.  The challenge he faces is keeping his business the right size and avoiding burn out.  Davidiuk has learned first hand workaholics often lose their creativity and objectivity in business.

“It’s important to take a step back from time to time and re-visit where your business is going.  There is always the lure to get bigger and bigger.  I’ll continue to focus on delivering a very high level of service to a select group of clientele (such as meetings and event market) rather than adding more staff, cost and infrastructure.”

His fiancé Courtney, also doubles as his sole employee.  “We work very well together, I attribute that to good communication and matching work ethic.”  Davidiuk feels that his targeting the events marketing will equal a boon to business in the next 4 years.  He witnessed first hand the impact an Olympics can have on a business during the Calgary 88 games.  The family lapel factory did $1.2 million dollars in spin off business that year.  “The 2010 Olympics will change the face of the Vancouver-Whistler corridor.  I don’t think business owners comprehend the effect that the games will have on their operations.  I can’t wait.”

If you’d like to connect with this bright young man, Visit www.ultipromo.com
Call Toll Free 1-866-661-9696    Squamish Local 892-3771 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Last Updated ( Monday, 11 May 2009 )
 
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